Serbian Owner and Manager of Propulsion Goran Zarić

By: Azad Karimi

I believe we will all have to step up the game when it comes to media and digital environments, no matter if we are creators of any kind of content or just mere spectators and consumers.



Serbian Owner and Manager of Propulsion Goran Zarić

By Azad Karimi


These days I am presenting a series of articles about the knowledge of the Shuropak civilization or the eye of the moon which is known as Zi Ud Sudra. Zi Ud Sudra goes beyond astronomy and practical wisdom. It is a description of creation. Zi Ud Sudra is the secret of human immortality after creation by the Maad, the God-creator's represent in creation case, and the white cow, the sacrifice in which the spirit of creation is scattered and manifested in the living.

Man is a part of this eternal soul of the Maad sacrificial cow, and if this cow falls, it is a sign of death, but this cow is immortal, and his fertile spirit is eternal, and Ized KaakaLla has guaranteed that he will sit in this state forever and be the guardian of the spirit of life and creation. Which is found in Gewrun or Zurwaan.

Therefore, every human being who wants her/his soul to be stay and not to suffer eternal death will turn to him.

 His temple is known as the Ardini or Sharzini fire temple. The symbol of this celestial Charkh(wheel) is a celestial Shamaama(Cucumis melo var. dudaim),It is the manifestation of the fertility of living beings. which has 12 Kalltu or Kardu(plots of Cucurbitaceae seeds), and in one of its plots, which is a pumpkin field, the seed of human existence has been sown in the shape of a pumpkin.

The servants of the field of Kaalladem wore red hats and yellow handkerchiefs, and they tied a white canvas bag with three corners of on their shawls, and inside it was full of seeds, and they said to that bag: Kosh, because like the white cow of the Ized Maad, full of life spirit. and it was called Daayana or Zaayana for women because women have the ability to have children and Daayan is the place where children are raised in.

Male farmers were called Khaat and women farmers Khaatu. In the current dialect of Saqez, they are called Khaas and Barakhaas or Khaase. The mother of Khaase is called Naawkhaas or Khaatuz-in. Naawkhaas is the earthly manifestation of the golden-tailed scorpion (Zarrataawakhdra) guardian Maw-i-Zarr or vine grewn from blood of the Kosh-a (Kosa) or cow is the victim of the Ized Maad.

Naawkhaas is also the guardian of the Kaall-Turna (Turne-A) or plots of Cucurbitaceae seeds.

The Kaallturn manifested is in Kulmaa or Moon's cheek(This Moon is known as a Waxing Gibbous Moon.This Moon can be seen after the First Quarter Moon but before the Full Moon. The amount of the Moon that we can see will grow larger and larger every day.("Waxing" means increasing, or growing larger) and it is seven seeds. Cucumis melo var. dudaim, Melon, Watermelon, Squash, cucumber, Armenian cucumber, and Khrcha. The clergy of Izad Kaalltu were called Aturwaan.The chief of the Aturwaans, who held the key to the temple, was Warzan, Wartan, Vartan or Baarzaan. He was also the khurtai, Kurtai, Kurtaki, Khurtaki or cloak worn. They are now called Kurdi, Kurda, Kurd which is the name of a specific nation in the Middle East, and their land is called Kurdawaari or Kurdistan. Kurtaki was the guardian of the sacred fire of Warzaan-a(Baarzaan, Barzanja, Barzalayi, Barzaan, Barzin) that Farmers, shepherds, animal husbanders, lumberjacks, hunters, and cotton growers came there and they were offering sacrifices and praised the creator Ized Maad and KaakaLla.

 Abraham's father was the Taarakh or Khurta-Aaturwaan. Jethro was the father-in-law of Moses is Aaturwaan. He had a Kaalladem, meaning he was a farmer and rancher. All human beings are descendants of ancient farmers and ranchers. In the old days, they would pierce the ground with an arrow and plant these seeds in the ground. For this reason, these people were called Turnawaan, Turran, Hurran, or Aaturwaan farmers.

They were making clothes in the shape and color of Maarutaash (Maraz / Merkhaas) goat wool, which was beautiful and soft, and they were sewing beautiful lines of dark red on the yellow or white background of the fabric and until now, some Kurds and Syriacs, as well as Jews, use this type of fabric. Merkhaas together with Shirej guard the vine tree. Merkhaas has thorny horns and Shirej has crushing claws. The manifestation of Merkhaas in goat or brown wool is the soft color of Maraz or Merkhaas goat and the manifestation of Shirej is in grape juice and livestock milk.

I think that is enough for now and I will continue this issue in other articles. I wish success to my dear Goran. He is one of the good people in this world.






Thank you!





1- Please present yourself: Name, education, Civil status and…


.Hello! My name is Goran Zarić. I am from Belgrade, Serbia.



2-What is your speciality?


.I am one of the owners and managers of a young regional business called Propulsion, which together with its partners and clients propels powerful social impact programs and campaigns and aims for bringing needed change in local communities or even in societies as a whole. 

My role in our core team is to take care of programmatic goals and strategies and make sure things are being done as planned and in time, with desired outcomes and impact. 



3- When and how did you become interested in this field?


.Propulsion was founded nearly 10 years ago. I was already well connected to its founders at the time, as a friend, supporter and occasionally external associate. It was really interesting to me to witness the way they then used the language of the (documentary) film and design to disseminate important messages and promote the values of human rights, tolerance, acceptance and inclusion in various fields and settings. As a gay man, I was always trying to find ways to use my experience to help others like me, to move and motivate broader communities to commit their time and interest to understand and accept differences, in whatever shape or form they come. Somehow, naturally, that interest of mine aligned with Propulsion’s vision on how businesses could (should) operate and influence their environments, for the benefit of the whole society – and that is how I became a part of its bigger picture.



4- Who was your motivator?


.Growing up in a small village in western Serbia was not easy for me. I never felt like a part of the community there, not only because I was by nature a quiet, shy boy who kept to himself, but because I was constantly reminded in many, not always subtle, ways I don’t belong there. I suppose people could recognize, long before I realised that myself, that I was gay and it was something strange and unfamiliar to them, something they didn’t know or couldn’t deal with, so it was easier to shut me off. Children were even harsher, calling me names and bullying me throughout my elementary school. All of that made me want to leave my home as soon as possible and I grabbed the opportunity right after my highschool graduation. I moved to the capital, met some awesome people on the way and fell in love for the first time, which made me stronger and helped me realize what I would like to do in my life - to try and hopefully help other people in need who feel unwanted, unprivileged, socially deprived from any possible reasons just because they are who they are.



5- What was your parent’s reaction?


.I believe to this day my parents do not really understand what I do for living. Maybe it was not that much of a surprise, considering the fact that my family did not take well the news that one of their sons and brothers is gay. However, I am certain that I live and work by the rules and values my parents taught me: to treat everyone as equal and to respect them and not to ever do harm to another.



6- When did you become such a professional member in Companions of the media and Digital world?


.All of my professional experiences always were somehow connected to communication. I indeed was lucky to work with some of the most seasoned professionals in different areas of expertise – from sales to customer service and collection, over media analysis and press clipping, to social media, event and project management. Still, all these different experiences, especially after I became a part of Propulsion’s team, led to one significant, overarching meta-topic: literacy. In this post-pandemic reality we live in, it is crucial not only to be able to recognize the relevant source of information and to distinct the truth from the fabricated news, but also to be careful and responsible for the content we all, as media of some sort, produce and share with our own audiences. In that way, literacy is now considered a much broader concept than we thought before, it became a way we live, we understand our place and purpose in our environments and a responsibility we take for our own actions. Literacy became – if it was not already – a cross cutting issue, a fine thread that permeates every single aspect of our lives and our realities. That is why my personal interests are lately focused on understanding of media and digital landscapes and, together with my Propulsion crew, navigating through its complexity.



7- Are you thankful and happy because of your activities as a mijenjamigru Campaign Founder/Member?


.Our #MijenjamIgru (#IChangetheGame) campaign, which Propulsion started with the help of the Delegation of European Union to Bosnia and Herzegovina, is part of our regional efforts to raise awareness on media and digital literacy, hate speech and responsibility we all have as creators of social media content among young YouTube influencers. There is a lot of content being created in the Western Balkans region in local languages (BCS) that does not comply with YouTube’s rules and community guidelines, but is not being sanctioned since it is not recognized as harmful, violent or toxic because of the language barrier. We believe it is important to work on helping people to recognize this kind of content and in that way prevent its creation.



8- Please tell to your readers about #mijenjamigru campaign!


.We have carefully selected to work with 10 young YouTube influencers, the quality content creators in different areas (from beauty and make-up to gaming and sports) who are popular in BIH and the region, in 2020. The aim is to help them gain new knowledge on media and information literacy, as well as responsible creation of content and promotion of certain values and standpoints and the impact it has on children and youth. The first step on this path was a series of workshops held recently in Sarajevo, where a set of eminent experts, university professors and DW Akademie trainers through a carefully crafted masterclass and practical exercises tried to deepen the dialogue on the personal and professional responsibility that the named workshop participants, as popular social media influencers, have and the possible ways they can help to change the game and make online space more safe and pleasant environment. In the following months the trainers will mentor these young people and help them apply the knowledge and the principles they have adopted during the workshops. Hopefully, these young people will become the ambassadors of a new age where influencers can be a part of the solution, and not a problem, when talking about the impact they have on now maturing generations.



9- What is the importance of criticism and critical perspective in the culture of social consciousness and wisdom?


.The main skill that needs to be developed and nurtured in the future is critical thinking and the ability to choose and make decisions based on filtered information in the ocean of fake news, orchestrated narratives and spins, storylines fueled by political and other interests. More than ever it is important to think through and weigh on every piece of (social) media content that crosses our path (feed?), because it moulds the way we think, communicate and act upon in different circumstances and occasions. 



10- How far does the realm of media and digital content control go?


.The way media and digital content is moderated now is not enough - of course, there are legal frameworks with basic guidelines, but the laws and procedures usually fail to be up-to-date and follow the stellar rate by which the media and digital landscapes are developing day to day. What we sometimes overlook is our personal responsibility, which we all have as the members of a modern society: we NEED to be someone who controls what is being created and published and in which way then consummated. We need to be more resilient to many malpractices we now can see in media/digital content creation and to demand to be informed timely and to have trustworthy resources. As I see it, we need to stand against the culture of disclaimer we usually hide behind, because all of us are the active agents in communication and content creation/consumption and with that power comes great responsibility too.



11- How do you see media and digital in your perspective?  What are your predictions for the future of the media and digital?


.As I previously mentioned, I believe we will all have to step up the game when it comes to media and digital environments, no matter if we are creators of any kind of content or just mere spectators and consumers. It is not anymore the matter of choice - we are already in the game, like it or not. The sooner we understand that everything and everyone counts, the easier the everyday life would be for us. 




12- Can you become one part of the cultural movement for motivation in youth or new generations in your country and so on?


.What I am realizing more and more, especially through my occasional contacts with younger generations, is how much we could learn from them (instead of trying to teach them the tricks that can not pass as useful skills nowadays). We, myself included, are often so easily misguided by praises, compliments and successes we are basking in through our professional career that we neglect to see what the youth can offer that is better and more current than anything we knew or learned so far. I am now trying not only to motivate young people I am lucky to work with, but also to feel motivated by them, to learn something new and make the best out of it for both sides.



13- How can you help our world become a better place to live?


.For me the only thing needed to do so is to want so. If everyone of us decides to make a positive change in his/her household or neighbourhood (to choose not to use a single-use plastic, to recycle, to adopt and not buy a pet, to help paint the bench in their park in the hood…), we are at least a step closer to a better world. It really does not have to be that hard. 



14- Have you more words to say or suggest for our readers?


.Don’t wait for a change that will be brought someday to you by somebody else - instead be that change right now.